A great night’s sleep can be elusive. Noise, the weather, kids, pets, a late heavy meal, stress, the nagging thought that you haven’t locked the front door! Myriad things can keep us awake at night. But there is an underlying formula for great sleep: lying on a great mattress.
According to the Harvard Medical School, we spend about a third of our lives in the land of nod, and require between seven and nine hours sleep per day. That’s a lot of time spent recumbent, which is why a quality mattress is so important.
As part of our mission to help Kiwi consumers, Canstar Blue has researched the best mattresses on the market in New Zealand based on customer satisfaction. We canvassed the opinions of 569 people who had purchased a brand-new mattress in the past three years, and asked them to rate their purchase on the following categories:
- Overall Satisfaction
- Quality of Sleep
- Value for Money
The majority of respondents had purchased one of five brands:
- Beds R Us
- Living & Co
Coming out on top and winning Canstar Blue’s award for Most Satisfied Customers | Mattresses was SleepMaker, putting in a dream performance and scoring Five Stars in each of the above categories.
Sleepyhead earned Five Stars for Comfort, Durability and Support and Four Stars for Overall Satisfaction, Quality of Sleep and Value for Money. Across all categories, Beds R Us earned a consistent Four Stars.
What customers’ want
Not surprisingly, considering the aches, pains and tossing and turning that a lumpy or unsupportive mattress can cause, the top driver of customer satisfaction was Comfort, with Quality of Sleep second, and Value for Money rounding out the top three:
|Drives of satisfaction
|Quality of Sleep
|Value for Money
In other findings from our survey, we discovered that 65% of our respondents prefer a medium-firm mattress, with only 20% wanting a firm mattress and even fewer (13%) wanting a soft mattress.
Almost half our respondents (48%) said they’d lost sleep to a poor-quality mattress, and 64% stated that they felt it was important to buy the best mattress they could afford. A huge majority (80%) also said they consider a quality mattress is essential for a good night’s sleep.
Putting a price on sleep
So what price to put on a good night’s sleep? According to Canstar’s research, the answer is around $1,741, which is the average amount spent across the country on new mattress. Although based on age, it seems older people value a good night’s sleep even more: the average price spent by those under 50 was $1,642, while those over 50 paid $2,020.
Regardless of your budget, or your preference for a hard or soft mattress, if you’re planning to invest in a good night’s rest, you can sleep easy by following Canstar’s research. Winning Five Stars across the board, a SleepMaker mattress provides the type of restful sleep that dreams are made of.