Compare mattress brands in New Zealand at Canstar Blue. SleepMaker, Beds R Us, Living & Co, Sealy and Sleepyhead were compared on Overall Satisfaction, Comfort, Durability, Quality of Sleep, Support and Value for Money.
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* Overall satisfaction is an individual rating and not a combined total of all ratings. By default, brands with equal overall satisfaction ratings are sorted by the mean overall satisfaction score as rated by consumers. You can click the arrows at the top of any column in the table to sort by the results in that column. Canstar Blue research finalised in March 2020, published in April 2020.
SleepMaker rated number one for customer satisfaction.
Sweet dreams are made of a SleepMaker mattress
Canstar Blue’s research reveals that SleepMaker is NZ’s favourite mattress brand.
A good night’s sleep is a great thing – and a simple solution to many of life’s worries. Not only does an early night recharge physical energy levels, it can calm the mind and put many niggling troubles into perspective.
But peaceful slumber is reliant on a lot of factors, and one of the most important is a quality mattress. It doesn’t matter how tired you are, it’s difficult to relax and fall asleep when you’ve a lumpy or uncomfortable mattress that keeps you tossing and turning all night.
When purchasing a new mattress, there are a lot of considerations: from size and firmness to brand quality. So as part of our mission to help guide NZ consumers, Canstar Blue canvassed the opinions of 569 people who had purchased a brand-new mattress in the past three years. Of the different brands mentioned by our respondents, the majority had purchased five different brands:
Beds R Us
Living & Co
To decide which provided the best level of customer satisfaction, each was rated across the following categories:
Quality of Sleep
Value for Money
Coming out on top and winning Canstar Blue’s award for Most Satisfied Customers | Mattresses was SleepMaker, putting in a dream performance and scoring Five Stars in each of the above categories.
Sleepyhead earned Five Stars for Comfort, Durability and Support and Four Stars for Overall Satisfaction, Quality of Sleep and Value for Money. Across all categories, Beds R Us earned a consistent Four Stars.
What Customers’ Want
Not surprisingly considering the amount of time we spend in the land of nod, the top driver of customer satisfaction was Comfort, with Quality of Sleep second, and Value for Money rounding out the top three:
Drivers of satisfaction
Quality of Sleep
Value for Money
In other findings from our survey, we discovered that 65% of our respondents prefer a medium-firm mattress, with only 20% wanting a firm mattress and even fewer (13%) wanting a soft mattress.
Almost half our respondents (48%) said they’d lost sleep due to a poor-quality mattress, so it’s no surprise that 64% stated that they felt it was important to buy the best mattress they could afford. A huge majority (80%) also said a quality mattress is essential for a good night’s sleep.
So what price can you put on a good night’s sleep? For those in our survey, the answer was $1,741 – the average amount spent across the country on new mattress. Although based on age, it seems older people value a good night’s sleep even more: the average price spent by those under 50 was, $1,642, while those over that age paid $2,020.
Regardless of your budget, or your preference for a hard or soft mattress, if you’re planning to invest in a good night’s rest, you can sleep easy by following Canstar’s research. Winning Five Stars across the board, a SleepMaker mattress provides the type of restful sleep that dreams are made of.
Canstar Blue surveyed 2,530 New Zealand consumers across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers who have purchased a brand-new mattress in the past three years, in this case, 569 New Zealanders.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.