Dishwashing liquids compared

Find great dishwashing liquids using Canstar Blue’s Customer Satisfaction Ratings to compare leading brands.

* Overall satisfaction is an individual rating and not a combined total of all ratings. Brands with equal overall satisfaction ratings are listed in alphabetical order.
Canstar Blue research finalised August 2016 and published August 2016.

See our Ratings Methodology.


2016 award for dishwashing liquid

Most Satisfied Customers | Morning Fresh

The results of our research showed a number of strong performing brands, but only Morning Fresh achieved 5 stars for the all-important criteria of overall satisfaction, making it Canstar Blue’s 2016 award winner for Most Satisfied Customers – Dishwashing Liquids.

Morning Fresh cleans up in dishwashing satisfaction

Deciding whose turn it is to do the dishes has likely been the cause of argument in many households. As much as we’d like to continue to put it off, sooner or later, the dishes need to be done. Sure, you can consider purchasing a dishwasher, but Canstar Blue research has found that one-third of New Zealanders (33%) believe they do a better job at cleaning dishes than a dishwasher. In addition, almost one in five respondents (19%) said they own a dishwasher, but still prefer to wash up by hand.

Adults who wash their dishes by hand spend an average of 18 minutes a day doing so. That works out to be over two hours per week, or nearly 110 hours a year! Okay, those numbers are admittedly a little depressing, but an effective dishwashing liquid can certainly make the chore much less painful. The problem is in knowing which dishwashing liquids you can count on for the best helping hand.

Take a trip to your local supermarket’s cleaning isle and you’ll see many brands to choose from – too many to reasonably try them all. So to help you pick from the range of bright colours and flowery scents, Canstar Blue surveyed more than 2,000 consumers across New Zealand, canvassing their opinions of the dishwashing liquid brand they recently purchased across key criteria, including: effectiveness, value for money, ease of use and overall satisfaction.

The results of our research showed a number of strong performing brands, but only Morning Fresh achieved 5 stars for the all-important criteria of overall satisfaction, making it Canstar Blue’s 2016 award winner for Most Satisfied Customers – Dishwashing Liquids.

Morning Fresh produces dish cleaning products for dishwashers as well as hand cleaning. It produces both regular and antibacterial dishwashing liquids which are available in a number of citrus and flower scents.

What to look for from dishwashing liquid

Dishwashing liquids can vary considerably, and there are many reasons why someone might favour a particular brand. Our research revealed that nearly one in three Kiwis (32%) care if their dishwashing liquid is eco-friendly. Meanwhile, 22% said they choose their dishwashing liquid based on its smell.

But once we’ve purchased a dishwashing liquid, what about it keeps customers coming back? From our compared criteria, Canstar Blue found the greatest drivers of satisfaction to be:

  • Effectiveness 45%
  • Value for money 22%
  • Ease of use 16%
  • Scent 9%
  • Environmental friendliness 8%

What is in dishwashing liquids?

Dishwashing liquid is necessary to properly hand wash dishes. Not only that, but our research shows 22% of Kiwis have found a plethora of other uses for dishwashing liquid, such as cleaning the bathroom, blowing bubbles, and even making water slides slippery. But what exactly is this wondrous liquid made of? Keep in mind that different products vary in their ingredients, but to give you a brief idea, the basic components of dishwashing liquid (excluding water) include:
A surfactant is a generic term given to the type of chemical responsible for foaming and removing grease and grime. There are usually several surfactants in dishwashing liquid selected for their low skin irritation properties.
Dishwashing liquid is manually thickened using a number of salts, alcohols and sulphates. These chemicals also help to ensure consistency and gel clarity.
Dishwashing liquids are made as attractive as possible by adding fragrances and dyes to make them look and smell great. Depending on the type of dishwashing liquid there are a number of other ingredients that may be included, such as preservatives, antibacterial acids or fruit and oil extracts.

Like with any product you buy, it’s a good idea to check the label before purchasing, just in case the ingredients include anything that doesn’t sit too well with you.

The next time you take a walk through your supermarket, we hope you’ll be better informed about your dishwashing options. Remember how much time you spend cleaning your dishes by hand? A product that helps you save a few minutes each day is surely worth a try.

Frequently Asked Questions

Canstar Blue commissioned I-view to survey 2,500 New Zealand consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased dishwashing liquid to hand wash dishes in the last three months – in this case, 2,218 New Zealanders.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.

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