Dog Food

Compare dog food in New Zealand at Canstar Blue. Pedigree, Purina Beneful and Tux were compared on Overall Satisfaction, Packaging, Pet Enjoyment, Value for Money, Variety/Range.

See our Ratings Methodology.

Most Satisfied Customers | Pedigree

Pedigree rated number one for customer satisfaction

For the Best Food For Your Pooch, Dogs Agree with Pedigree

Pedigree wins Canstar Blue’s award for Most Satisfied Customers | Dog Food

Dogs are not renowned for their fussy eating habits. Most of the time the problem isn’t getting them to eat, it’s keeping them away from things they’re not allowed to munch on.

But while Kiwi canines don’t give two woofs about their diet, their caring owners do. In Canstar Blue’s latest research into the best dog foods on the market, 69% of owners say they manage their pet’s food intake so it doesn’t become overweight. A further 53% also worry about the nutritional content of cheaper dog foods.

So as part of our mission to inform consumers of the best NZ has to offer, Canstar Blue delved a bit deeper into the nation’s doggie-dining habits. To discover the best dog food on the market, we canvassed the opinions of 501 New Zealanders who had bought dog food for their pet in the past three months, across a range of categories, to measure and track their satisfaction.

To decide which dog food offers the best level of customer satisfaction, each was rated across the following categories:

  • Packaging
  • Pet Enjoyment
  • Value for Money
  • Variety/Range

Coming out on top is Pedigree. The dog food brand earned our top 5 Star rating across all categories, except Value for Money, for which it earned 4 Stars.

Also rating highly is Purina Beneful, which earned a mix of 4 and 5 Star ratings, including a top score for value.

What Dog Owners Want

When it comes to what dog owners want from their dog food, the answer is simple: it’s what their dogs want from the food – enjoyment. Throw in value for money, and you have dog-owner heaven. Overall, the main drivers of satisfaction:

Drivers of satisfaction %
Pet Enjoyment 36%
Value for Money 33%
Packaging 17%
Variety/Range 14%

Kiwi’s Pampered Pooches

While investigating Kiwi dog owners’ food choices, we employed all the tenacity of a dog with a bone to dig deeper into our pet-owning habits. And it seems that there are some very pampered pooches out there:

  • Over half of respondents (56%) buy their dog the best food they can afford
  • 47% buy their dog a present on special occasions, such as birthdays and Christmas
  • 31% purchase extra gourmet treats for their dogs

If you’ve a pampered pet at home, are you happy with your choice of dog food? Are you clearing away food dishes that are still half full … and are you paying too much? If you feel it’s time for a change, let Canstar Blue’s latest research be your guide to a happier wet-nosed friend. For when it comes to contented canines, doesn’t your best friend deserve the best dog food: Pedigree!

Frequently Asked Questions

Canstar Blue surveyed 2522 New Zealand consumers across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers who had purchased food for their pet dog in the last 3 months. In this case, 501 New Zealanders.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.

2019Dog_Food_2019

2018Dog_Food_2018

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