Dog Food

Compare dog food in New Zealand at Canstar Blue. Champ, Pedigree, Purina, Royal Canin and Tux were compared on pet enjoyment, value for money, packaging, variety/range and overall satisfaction.

See our Ratings Methodology.

Most Satisfied Customers | Champ

Champ rated number one for customer satisfaction

Dog food – fine dining for man’s best friend


Fluffy, furry, big or small, dogs come in all shapes and sizes. In fact, according to Dogs New Zealand, New Zealand currently has 224 recognised breeds stretching from the Affenpinscher through to the Yorkshire Terrier. But, as with the human variety, the dietary requirements of our fur babies can differ from animal to animal. So, for the health of your dog, it’s important to get the right type of food and avoid the temptation to feed treats and titbits between meals.

Canstar Blue asked Kiwis to rate the dog food they purchased in the last three months, on pet enjoyment, value for money, packaging and variety/range, to see which brand is a customer favourite.

The winner of the Canstar Blue Most Satisfied Customers Award is Champ. Champ knocked it out of the park, rated a 5-star provider for overall satisfaction, as well as for all other rated factors – pet enjoyment, value for money, packaging and variety/range. Second place goes to Royal Canin, which was rated 5-stars for pet enjoyment and variety/range. The only other 5-stars given out, were to Pedigree, for pet enjoyment, and to Purina for packaging.

According to the survey, 70% of dog owners measure the amount of food they give their pet, which is a great approach for maintaining your pet’s healthy weight. However, 25% of us don’t like feeding our pup the same food all the time for fear they will bore of it, and an additional 40% will try a new type of food if it is on special offer.  This is all fine, if managed properly, but a dog’s stomach can be sensitive so change must be introduced gradually to avoid any digestive problems.

What do we look for in our dog food?

When it comes to what drives our (or our pets!) satisfaction, the most significant features were:

Pet enjoyment – 33%

Value for money – 30%

Packaging – 21%

Variety and range – 16%

What not to feed your dog

It goes without saying that the best thing for your dog to eat is dog food, not human food, but a lot of dogs will do anything to get their paws on a tasty treat.  However, according to specialists at the world-famous Battersea Dogs Home, some things in our diets can make your pet extremely ill and should be completely avoided.

Food Type Effect
Cooked bones The bones can splinter and cause perforation of the gut which can be fatal to your pet
Alcohol It causes enough problems in humans and in addition, if your dog drinks even the smallest amount, they may suffer problems with their central nervous system
Chocolate The stimulant Theobromine, found in most chocolate, can cause kidney failure in dogs
Corn on the cob The corn is fine but the cob can get stuck and block your dog’s gut leading to a variety of problems
Grapes and raisins A lovely sweet treat for owners, these harmless looking fruits can cause liver damage and kidney failure in our pets
Macadamia nuts A favourite in many Kiwi households, these nuts can cause muscle and nervous system damage in dogs
Onions, garlic and chives This smelly family is highly toxic for dogs and can cause blood and intestine problems
Xylitol (artificial sweetener) This is used in a wide variety of everyday food products, from toothpaste to low-fat soft drinks. However, in our pets it can cause hypoglycaemia (low sugar levels), which is linked to liver failure and blood clotting disorders

If you suspect your dog has eaten one of the above, the best course of action is to take them to a vet, to get them checked over.

Creature Comforts

Once fed and exercised, what other little perks are there for these four-legged family members?

According to our survey, nearly half of dog owners will buy their pet a present on special occasions, such as birthdays and Christmas.  This increases to 59% of 50 to 59-year-old owners, and women are more likely to do this than men. So, for all of those pets of female, baby boomers out there, you’ve really lucked out!

But that only accounts for two days of the year, what about the rest of the time?

36% of people said they preferred their dog to some members of their immediate family and with that adoration, 37% of respondents’ dogs acquire a space on their owner’s bed at night. A dog’s life isn’t what it used to be, that’s for sure!

Frequently Asked Questions

Canstar Blue surveyed 2579 New Zealand consumers across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers who have purchased dog food in the last three months. In this case, 428 New Zealanders.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.

Dog Food (2018)

Previously rated as ‘Pet Food’

Pet Food (2017)
Pet Food (2016)

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