2011 Supermarkets – Price Award

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See the results of our supermarket price award, as rated by customers across New Zealand.

PAK’n SAVE packs a punch for price

Doing the weekly grocery shop on a budget can be a tall order, and where you decide to shop can have an tremendous impact on what ends up in your trolley. Our latest survey has found that PAK’n SAVE is true to its name, and has received our most satisfied customers award for supermarket price.

The kiwi brand received five stars for price in our survey of supermarket customers. Both Countdown and New World were also rated, winning four and three stars respectfully.

Along with our supermarket price award, we also conferred most satisfied customers awards for service and range.

Our results also reveal that New Zealanders are going to great lengths to curb their supermarket spending, with nearly a third of respondents starting to eat more tinned food in the past year due to the rising cost of fruit and vegetables.

Those hardest hit were Generation X, where thirty-eight percent of respondents felt they had to combat price hikes in fresh food by turning to canned goods. Shoppers in Christchurch also particularly felt the financial pinch, being six percent more inclined than the national average to turn to canned food in tough times.

New Zealanders are also choosing to do their grocery shopping themselves, with only two percent saying they would have their food delivered to their home to save time. The same percentage of our respondents carried out all of their grocery shopping online.

Canstar Blue commissions Colmar Brunton Australia to survey 2,500 New Zealand consumers across a range of categories every few months to measure and track customer satisfaction. The outcomes reported are the results from customers of supermarkets within the survey group – in this case, 1163 people. To qualify, the customer must have made a purchase from a supermarket in the last six months. Brands must receive at least 30 responses to be included.

Results are comparative and it should be noted that brands that received three stars have still achieved a satisfaction measure of at least six out of 10.