Compare pharmacies in New Zealand at Canstar Blue. Life Pharmacy, Bargain Chemist, Chemist Warehouse, Countdown Pharmacy, Pharmacy Direct and Unichem were compared on Overall Satisfaction; Availability of Pharmacist; Prescription Availability and Speed of Dispensing; Range of Products; Service and Advice Provided; and Value for Money.

See Our Ratings Methodology

Most Satisfied Customers | Life Pharmacy

Life Pharmacy rated number one for customer satisfaction.



Canstar Blue prescribes Life Pharmacy for Kiwi Consumers

Life Pharmacy wins Canstar Blue’s award for Most Satisfied Customers | Pharmacies.

When we’re feeling unwell, sometimes a visit to the doctor isn’t required. Booking a consultation with a GP can be a time-consuming and expensive practice. For minor ailments, we have learned to trust and rely on the advice of our local pharmacist.

As easily accessible and knowledgeable healthcare professionals, pharmacists and the services they offer go beyond simple retail. So as part of our mission to inform consumers of the best NZ has to offer, Canstar Blue canvassed the opinions of 1981 New Zealanders who had made a purchase from a pharmacy in the past six months, across a range of categories, to measure and track their satisfaction.

To decide which pharmacy offers the best level of customer satisfaction, each was rated across the following categories:

  • Overall Satisfaction
  • Availability of Pharmacist
  • Prescription Availability and Speed of Dispensing
  • Range of Products
  • Service and Advice Provided
  • Value for Money

Coming out on top and winning Canstar Blue’s award for Most Satisfied Customers | Pharmacies is Life Pharmacy. It’s an honour that is truly deserved, as Life Pharmacy was the only pharmacy in our ratings to achieve a 5 Star Overall Satisfaction rating. It earned further top ratings for Availability of Pharmacist; Prescription Availability and Speed of Dispensing; and Service and Advice Provide.

Also highly commended is Chemist Warehouse. The newcomer to our award was the only other pharmacy to earn 5 Star ratings, for Range of Products and Value for Money.

What Customers Want

Across practically all of Canstar Blue’s consumer research, when we ask people what drives their satisfaction with a particular service provider or brand, we always get the same response: price. However, with our pharmacy award, service is the driving force. Where health is a concern, price is less of a consideration. Instead respondents to our survey place utmost value on the advice and service they receive. Overall, the main drivers of satisfaction:

Drivers of satisfaction %
Service and Advice 34%
Prescription Availability & Speed 24%
Value for Money 17%
Range of Products 16%
Availability of Pharmacist 9%

Meeting Our Health Needs

Despite the range of cosmetics and other goods on offer in modern pharmacies, those in our survey primarily visited them for healthcare needs: 59% had a prescription filled and 36% bought over-the-counter medicines.

These figures extend to the number of respondents who regard pharmacists as a trusted source of medical advice. A third of those in our survey visit their local chemist shop for advice on minor ailments, rather than go to their doctor; and 39% trust the advice of their pharmacist as much as their doctor’s recommendations.

As pharmacists play such an important role, contributing to the health of the nation, it’s imperative that your choice of pharmacist should offer not only the best price but the best knowledge and customer service. That’s why, based on our extensive research, Canstar Blue has only one prescription when it comes to the best pharmacy: Life Pharmacy.

Frequently Asked Questions

Canstar Blue surveyed 2522 New Zealand consumers across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers who had made a purchase from a pharmacy in the last 6 months. In this case, 1981 New Zealanders.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.


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