2013 Group Buying Websites

Searching for online deals but don’t know where to look? Our group buying and daily deals website customer satisfaction ratings can help you track down some of the best deals available.

See our Ratings Methodology.

Two in five forget to redeem online deals

Daily deals websites can offer great value for a variety of services, but some customers are failing to capitalise on these deals post-purchase. According to our latest survey of group buying / daily deal website customers, two in five people forgot to redeem their coupon after purchase.

Consumers should also be careful not to repeat the mistakes of the quarter of respondents who failed to read through the terms and conditions of their deal during the purchase process, and were reportedly caught out later on (e.g. with extra fees).

Every day, three quarters of our survey respondents either visit a coupon or daily deal website, or read through their offerings by email – a similar number as reported in last year’s results. Furthermore, close to a quarter stated they were “addicted” to daily deals, and real value-hunters (one in five) would only dine out using a daily deal or group buying voucher.

Less than 20% of respondents reported making a formal complaint about their experience with an online group buying website (17%).

GrabOne customers most satisfied with their group buying / daily deals website

We compared the customer satisfaction levels of various daily deal and group buying website customers, to help New Zealanders choose where to purchase discounted items and coupons. GrabOne might just fit the bill, having achieved our Most Satisfied Customers Award – Group Buying / Daily Deals Websites – 2013.

This is the second year in a row GrabOne achieved this award, managing to outpace 1-Day, TreatMe and Groupon.

Five star ratings were awarded to three rated brands:

• GrabOne received five stars for overall satisfaction, value for money, the ability to use coupons, and the relevance of its goods and services.
• TreatMe secured several five star ratings for value for money, relevance of goods and services, and after sales service.
• 1-Day achieved five stars for both value for money and the quality of goods and services available.

Overall customer satisfaction

Whatever their shopping desires, customers of GrabOne were most satisfied overall with their group buying / daily deals website. 1-Day, TreatMe and Groupon all followed with four star ratings for overall satisfaction.

Value for money

There were winners all round for group buying value for money – as GrabOne, TreatMe and 1-Day all secured five star ratings in this area. Groupon followed with a four star rating for value.

Quality of goods / services offered

There’s no denying many group buying / deals websites offer a fantastic range of goods and services. But which ones excel for quality? 1-Day earned that honour, receiving five stars for the quality of its wares. Groupon, GrabOne and TreatMe achieved four stars for this criterion.

Ability to use coupons

Were customers able to capitalise on the perfect time to use their coupon? GrabOne shoppers were most satisfied in this regard. GrabOne received five stars, TreatMe secured four, and both 1-Day and Groupon achieved three.

Relevance of goods / services offered

Customers of both GrabOne and TreatMe felt most satisfied the goods or services available to them would be relevant, with each brand achieving five stars in this area. 1-Day was close behind with four stars, followed by Groupon with three.

After sale service from coupon provider (not goods or services provider)

TreatMe was the five star recipient for after sale service, its customers being most satisfied with their coupon provider in this regard. Both Groupon and GrabOne received four stars for after sale service and support, and 1-Day closed these results with three.