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About Mitsubishi Electric Refrigerators

In 2015, Canstar Blue asked Kiwi customers what they thought of their Mitsubishi Electric fridges. Mitsubishi Electric were the clear winners in our survey, receiving five stars in every survey criteria.

The people behind the Mitsubishi Electric name

Mitsubishi was founded in 1870 by the young Yataro Iwasaki as a shipping firm. He started this firm as his very own after working for years for the Tosa clan and managing their Osaka shipping operations. The name Mitsubishi is a combination of “mitsu” (three) and “hishi” (water chestnut), hence why their emblem is three leaves or three diamonds.

In 1893, Yataro’s son, Hisaya, became president of the company after his father’s death in 1885. He was a graduate from the University of Pennsylvania and keen to diversify. Soon the company was successfully branching out into many different areas. As a result, Mitsubishi Electric was founded in 1921.

When did Mitsubishi Electric start producing refrigerators?

Mitsubishi Electric moved into the home appliances space from 1916 onwards. However, they didn’t begin producing refrigerators until 1954. They then brought their refrigerators to New Zealand in 2000.

Some Mitsubishi Electric refrigerator innovations

Mitsubishi Electric’s refrigeration range offers:

  • Multi-Drawer Refrigerators
  • Four Door Refrigerators
  • Single Drawer Refrigerators
  • Classic Style Refrigerators
  • Upright Freezers

You can find out about how their various innovative technologies work on their website.

2011: Connoisseur E-62 is released, with innovative features such as rotating and elevating shelves, a non-plumbed icemaker, and a humidity drawer designed to keep fruit and vegetables fresh. (In 2012, these were re-released in many different colours to suit the theme of any kitchen.)

2006: A year of innovation – Mitsubishi Electric releases three new fridges: the G50, the first fridge with six unique temperature zones to keep different types of foods fresh; an upright frost-free freezer; and a bottom mounted fridge freezer.

2004: Mitsubishi Electric introduces the first multi-drawer refrigerators in New Zealand.

2001: Mitsubishi Electric wins their first large commercial air-conditioning project, the Mt Cook Hermitage hotel.

Even more inspiration:

If you’re thinking of a home renovation, take a look at the Mitsubishi Electric online showcase for the latest ideas to get you started.

Mitsubishi Electric also have their own YouTube channel where they have videos illuminating their latest refrigerator innovations and advertising campaigns. Check out this video where they express their thanks to their customers, who gave them 5 stars for the second year in a row in the Canstar Blue surveys.

Other refrigerator brands we rated

Canstar Blue commissions Colmar Brunton to regularly survey New Zealand consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who had purchased and used a fridge in the last three years – in this case, 585 New Zealanders.

The refrigerator brands in this year’s survey are:

  • Mitsubishi Electric
  • Fisher & Paykel
  • Samsung
  • Westinghouse
  • Haier
  • LG

You can view the refrigerator survey results here.

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