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About Simpson ovens

In 2015, Simpson was one of the oven brands rated in our Canstar Blue customer satisfaction survey. Here’s a brief rundown on Simpson ovens. And you can check the survey results here.

The Alfreds behind the ovens – not the TV show!

The Simpson story began in Adelaide in 1909, as an appliance manufacturer. Since 1999, Simpson is one of the many brands under the wing of Electrolux, Australasia’s leading household appliances company. Simpson is Electrolux’s budget range of appliances.

Alfred Simpson & Son Ltd (Simpson) is an icon across the channel in Oz. The first Alfred Simpson, who started it all, was an iron and tin manufacturer and an inventor. He did a tin-plate apprenticeship in 1820, doing extra study in science and chemistry at the same time, tried his luck on the goldfields, and finally began making pots and pans for the Glen Ewin jam factory. From there, he moved on to colonial ovens and gas stoves.

He was a shy man but he was renowned for treating his employees well and being a savvy businessman. After his passing, his son Alfred Muller (the second Alfred) and his son’s sons, Alfred Allen the third and Frederick, continued the Simpson goal of creating “The hardest working appliances in the world.”

In 1929, the Simpson Desert was named after Allen Simpson (the third Alfred) because of his long association with the Royal Geographical Society of Australasia. Cape Simpson in Antarctica was also named for Allen after the help he gave Douglas Mawson.

You can view Simpson New Zealand’s range of ovens on their website, or just go straight to their most popular oven.

Some Simpson oven innovations

Simpson has been making ovens since the 1860s. Some of Simpson’s oven innovations include the following features:

  • Air-cooled oven door
  • Easy clean shelf supports and removable oven door
  • Multiple oven functions including fan-forced
  • Large 80L gross capacity

Oven brands we rated

Canstar Blue commissions third party research houses to regularly survey New Zealand consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from almost 1,600 New Zealanders.

The oven brands in this year’s survey are:

  • Simpson
  • Fisher & Paykel
  • Bosch
  • Simpson
  • Samsung
  • Simpson
  • Smeg
  • Westinghouse

You can view the oven survey results here.

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